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How does deduplication work?

Last updated: January 2026

LeadEi automatically prevents duplicate companies from being added to your database.

How It Works

We check for duplicates using:

  1. Exact domain match: Same website domain
  2. Normalized domain match: Handles www vs non-www, trailing slashes
  3. Fuzzy name matching: Catches similar company names
  4. Cross-tenant isolation: Your duplicates don't affect other tenants

What Happens When a Duplicate is Found?

  • The duplicate is not imported
  • The existing record is preserved
  • You see a "duplicate" count in import results
  • No credits or quotas are consumed

Managing Duplicates

If you suspect false duplicates:

  1. Go to Admin > Duplicates
  2. Review potential duplicate pairs
  3. Merge or dismiss as needed

Best Practices

  • Use consistent company naming
  • Ensure website domains are accurate
  • Review the duplicates queue periodically
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