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What is ICP and why do leads get blocked?

Last updated: January 2026

ICP stands for Ideal Customer Profile. It's a set of criteria that defines what makes a lead valuable for your business.

When you import leads, they're evaluated against your ICP. Leads that don't match are blocked by default to keep your database clean and save resources.

Why Blocking is Good

  • Prevents database pollution with irrelevant leads
  • Saves enrichment credits (you only pay for quality leads)
  • Improves call queue efficiency
  • Focuses your team on high-value prospects

How to Configure Your ICP

Go to Settings > ICP Configuration to define:

  • Target industries
  • Geographic preferences
  • Company size requirements
  • Keywords to include/exclude

What If I Want to Import a Blocked Lead?

Admins can override the ICP gate for specific leads. Contact your administrator or use the force-import option if available.

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